Core Value
As the season transforms, allow yourself the same grace and time to shift into the new, remembering change takes time.
There is a definite intersection within our personal and business lives, and this crossover often forms the blocks which hinder our ability to authentically align with our full potentials. Many of us our entrepreneurs, small business owners, consultants and a variety of other guiding experts that have developed a brand.
Often times the term “branding” evokes an impersonal, profit-driven energy that overwhelms many people resulting in burn-out or stagnant growth.
Through the years, I have learned that personal and creative branding doesn’t mean you want to sell a symbol that represents your brand, rather, it means that you want to create a core value that expresses your heart and spirit, and that you want to align your creative and professional work with that core value.
Once you establish this core value in your personal brand, everything you do, offer, and represent has an anchor point. As long as your product or offering aligns with your core value, it will match your personal energy and intentional alignment. This is your consistency. This is your brand.
Are you ready to shift or transform your brand? Need more clarity on where to go next? Wish to refine your focus? Wondering if we are good fit - Connect here to set-up a free 15-minute call.
